Hypnotherapy cured me of my Asda cake obsession: Supermarket worker loses four stone after curbing birthday cake binges

A supermarket worker has shed more than four stone after conquering his bizarre addiction to eating birthday cakes.
Sweet-toothed Asda employee Adam Williams, 29, ballooned to 15 stone after bingeing on the sweet treats which he bought from work every day for a year.
Office worker Adam would take home the mammoth cakes – intended to feed 40 people – when their prices were knocked down after they had passed their sell-by date.

His addiction saw him wolfing down the family-size confections on a daily basis and he would even suffer migraines if he didn’t get his fix.

After piling on the pounds desperate Adam turned to hypnotherapy in a last-ditch attempt to stop his overeating.

The treatment was a success and now Adam, from Coventry in the West Midlands, has managed to lose an impressive four stone.

Adam, who lives with his girlfriend Chardelle, 29, said: ‘I’ve never been slim, I’ve always carried some weight.

‘But there came a point when I started eating fast food every day. Then the cakes started coming as well and I piled on the pounds without noticing it.

‘It was only when I looked at the pictures that I realised how much weight I was carrying.

‘These cakes just became part of my routine, I would eat them like someone else would eat breakfast.

‘After a little while I wasn’t even eating them because I really enjoyed them, it was just what I did – I ate cake.

‘These cakes were meant to feed about 40 people and me and my girlfriend would finish one off, but she wouldn’t have much and I polished off the rest of the cake.

‘It wasn’t even the cake itself that got me hooked. I just loved the sugary icing and the rest of the cake was a bonus.

‘If we ever had more than one stored I would just eat them all. They were so cheap from work I kept buying them.

‘I started to suffer some pretty severe migraines and I guess that was because of all the sugar, if it was withdrawn from my body I felt horrible.

‘Then I went to Russell Hemmings’ hypnotherapy clinic as a desperate attempt to lose the weight as nothing else had worked.

‘They were really good and after a session I immediately found myself drinking more water and just naturally eating less.

‘Now I have much more enthusiasm for everything, whereas before I was lazy and stopped caring.’